Dr James Malitoni Chilembwe is a Senior Lecturer in Tourism Management in the Department of Tourism under the Faculty of Tourism, Hospitality and Management Studies at Mzuzu University, Malawi. He received both his MSc in International Tourism Enterprise (ITE), and PhD in Business Management from the Glasgow Caledonian University (GCU), United Kingdom. His research interest includes: Airline Operations and Management; Airport Operations and Management; Corporate Social Responsibility; Service Quality (Airline, Travel Agency & Tour Operator); Mobility and Transportation; Travel and Tour Operations; Travel Information Technology; Travel Planning and Management; and Yield Management (Airline, Travel Agency & Tour Operators).